The Brand



 NBJ fashion boutique is a brand that represents those who are unapologetic in who they are. Our glamour dolls are daring, innovative, sexy, bold, and unafraid to be themselves wholeheartedly. The ultimate goal and objective here at NBJ is to assist you in feeling beautiful in the skin you are in. We pride ourselves on the celebration of self expression. When you feel beautiful on the inside, that feeling starts to radiate and reflect on the outside.

NoirByJai is an online store designed to remind and inspire you to be the very best version of yourself every single day. Noir Baddies are not afraid to set their own trends and stand out in a crowd, understanding the Original is always better than the Copy. The ladies apart of the "baddest crew" are those who show up and show out every day. Our timeless & eccentric pieces within our online store has been handpicked to represent the eccentricity in you. We purposely chose timeless piece that will never go out of style, so you will get more wear out of them and a bigger bang for your buck.

For the It Girls who love to take risks, turn heads, & stand out on purpose!



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Meet the CEO

 My name is Jewel, the ceo and founder of NoirByJai fashion boutique. My family and close friends always refer to me as Jai, hence the brand name.  My extreme passion for fashion dates back all the way to when I was a small child and has blossomed so much over the years.  I created my first love, ParkerJai, which is a wardrobe styling business to aid in the process of helping women know and find their self worth. This is demonstrated through the love of fashion.  

My personal style is very unique, and can be described as bold and eccentric. I am an eclectic person who loves to represent that "IT" girl who has no rules when it comes to fashion. True style comes from within and fashion accentuates what’s already there. Get styled by ParkerJai or shop NoirByJai, either way you will not be disappointed!

" Fashion has to reflect who you are, what you feel at the moment, and where you are going. It doesn't have to be bright, doesn't have to be loud, it just has to be you."-Pharrell    


Lets celebrate YOU in all your glory. Shop NoirByJai